ONLY

With ONLY we offer you completely new possibilities for every single day of your life. This is our philosophy – ONLY is all about you! The uniqueness of the brand is reflected in our name, in our shops and our collections. Every ONLY product has this special feeling that represents our identity. The brand’s concept is made up of female strength, healthy self-confidence and a pronounced sense of style.

ONLY represents many areas of the fashion world. First of all, we are a fashion brand with a comprehensive and international approach. When you take a closer look at the latest trends, it becomes clear that ONLY creates its own and unique version of fashion. The different fashion moments of each ONLY girl are always taken into account and incorporated into the design of the collections. The ONLY collections have a unique and truly trendy identity and consist of attractive styles with international class.

ONLY’s denim brand is also on par with the fashion brand ONLY. The blood in our veins is indigo and denim reflects our spirit. In fact, all ONLY collections reflect our denim attitude, look and image. The details and embellishments on each of our items strengthen our brand identity. Perfect your inner ONLY girl with a modern and feminine look.

THE ONLY EVOLUTION

The ONLY brand was launched on the market in 1995. The first ONLY shop was opened in Oslo in 1997. In 1996, ONLY entered the Chinese market, managed by Bestseller Fashion Group China. Today there are more than 1,100 ONLY shops in China. In 2000, ONLY became an independent brand within the Bestseller company. With the launch of the online shop in 2008, ONLY began its participation in the Internet business.